The Brand

We have freed chocolate from its cage!

The Brand

We have freed chocolate from its cage!

Positioning Statement
Max Brenner elevates everyday chocolate consumption through extraordinary sensory immersion.

Until now, chocolate was sold in a manner which contradicts its character – restrained ambiance, untouchable, closed behind a glass barrier. With Max Brenner, chocolate becomes pourable, dippable and dunkable -- it’s chocolate like you’ve never experienced before.

Brand Values
Addition, Romance, Love, Nostalgia, Tradition, Fashion, Ceremony, Sensual Experience

Demographics

High Value, Growing Target Market

Our core demographic splits between two groups –millennials and young professionals, with a predominately female customer base.