Max Brenner Dictionary

<p>Every culture has its own language – and Max Brenner Chocolate Bar is no different. Below, we’ll describe a few words used commonly by Max Brenner (i.e. Hug Mug) and explain their origin.</p> <p><span id="more-43"></span></p> <p>&nbsp;</p> <p><b>Hug Mug:</b> The <a href="http://maxbrenner.com/chocolate-experience/hot-chocolate" target="_blank">Hug Mug</a> is a cocoa bean-shaped mug designed specifically for the hot drinking ceremony! Place hands on both sides of the mug (giving it a hug), breathe in the rich aroma of the drink and sip through the narrow lip.</p> <p><img class="alignnone size-full wp-image-91" alt="hugmug-600x425" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2013/12/hugmug-600x425.jpg" width="600" height="425" /></p> <p>&nbsp;</p> <p><b>Alice Cup:</b> Named after the children’s fairytale <i>Alice’s Adventures in Wonderland</i>, the <a href="http://maxbrenner.com/chocolate-experience/chocolate-milkshake" target="_blank">Alice Cup</a> is the ultimate way to drink icy choctails. Inspired by the scene where Alice drinks from the bottle labeled “Drink Me”, this cup reinforces Max’s notion of being forever young.</p> <p><i>Fun Fact:</i> Take a break from your choctail and check out the top of the cup. You might just see the Cheshire Cat grinning up at you.</p> <p><img class="alignnone size-full wp-image-93" alt="alice-600x425" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2013/12/alice-600x425.jpg" width="600" height="425" /></p> <p>&nbsp;</p> <p><b>Suckao:</b> The <a href="http://maxbrenner.com/chocolate-experience/chocolate-drink" target="_blank">Suckao</a> allows you to prepare and drink a pure shot of hot chocolate. Its name is derived from two words: “Suck” – in this case, to pull thick hot chocolate through the metal drinking straw and “Kakao” – Spanish for “cocoa beans” , the raw material from which the drink is made. Scoop solid chocolate chunks into the Suckao’s warm milk and stir. Then, drink up!</p> <p><img class="alignnone size-full wp-image-95" alt="suckao-600x425" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2013/12/suckao-600x425.jpg" width="600" height="425" /></p> <p>&nbsp;</p> <p><b>Kangaroo Cup</b>: Designed to honor the close relationship between chocolate and coffee, the <a href="http://maxbrenner.com/chocolate-experience/cappuccino-cup" target="_blank">Kangaroo Cup</a> is a cappuccino cup with a small pouch (hence the name) that holds smalls pieces of solid chocolate. Savor the mixture of melting chocolate and hot espresso with every sip.</p> <p><i>Fun Fact: </i>The Kangaroo Cup comes with a Mix/Lick Spoon so you can enjoy every bit of leftover chocolate from inside the pouch.</p> <p><img class="alignnone size-full wp-image-97" alt="k-cup-600x425" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2013/12/k-cup-600x425.jpg" width="600" height="425" /></p>

Max Brenner Invites You to Share YOUR Chocolate Love Stories!

<p>As Max Brenner approaches our 20th Anniversary, we are taking a step back to reflect on all the chocolate magic that has transpired in our shops &amp; restaurants around the world. From our first retail location in 1996, to our first Max Brenner Chocolate Bar in 2000, to our recent celebration of World Chocolate Day 2016, our mission to share our chocolate love story has always been the guiding light.<br /> So, it only seemed natural when we received the following chocolate love story from a long time Max-o-holic, Bill, and his family. To start the celebration of our 20 year love story, we would love to share Bill’s chocolate love story.</p> Read more >

Handmade Charity: Max Brenner Shares More Than Just the Love of Chocolate

<p>Recently, to give back to our community, we hosted <a href="http://www.handmadecharity.org/our-mission-1/">Handmade Charity</a>’s first NYC event at Union Sq. Children got chocolate pizza tutorial from our Food and Beverage director, Jay Son as well as a candle making class.   They had an amazing and moving time, and were able to share the joy of life (and chocolate)</p> Read more >

World Chocolate Day 2016: #EatYourSelfie at Max Brenner Union Square

<p>Although every day is chocolate day at Max Brenner, this year on July 7th for World Chocolate Day we wanted to do something special to show our appreciation for all the chocolate love that we receive every day. To celebrate with a twist, we commissions artist Taylor Martin to create the first ever Max Brenner edible #EatYourSelfie chocolate portraits!</p> Read more >

Max Brenner&#8217;s Limited Time Menu

<p>Max Brenner’s Limited Time Menu<br /> Did someone say… summer? Yes, the warm weather is here and we’ve put together a special limited time menu for all our beautiful Max-o-holics. Come in and try our new seductive seasonal plates in our NYC, Boston and Philadelphia restaurant before it’s too late!</p> Read more >

How To Make Homemade Mac &#038; Cheese Tips + Recipe

<p>It’s no secret we’re known for our chocolate. But all Max Brenner aficionados know that our rich and mouthwatering savory dishes also bring all the boys (and girls) to the yard. Our Really-Cheesy Mac &amp; Cheese is definitely one of these meals.</p> Read more >

Introducing Max Brenner&#8217;s New Food and Beverage Director

<p>Meet Jay Son, Max Brenner’s new Food and Beverage Director. Jay is a transplant to NYC from Ann Arbor and, of course, a culinary rock star. He comes from years in the food and beverage industry with international kitchens Le Pain Quotidien, Sweetgreen, and Simit &amp; Smith.  We sat down with Jay to get to know him a bit better and see what inspires him these days.<a href="http://maxbrenner.com/wp-blog/wp-content/uploads/2016/04/Jay-Son-1.jpg"></a></p> Read more >

#FORTHELOVEOFMAX SWEEPSTAKES

<p>Wondering what you should get that special someone for Valentine’s Day? Chocolate is always a good option, so the obvious thing to do is to take your Valentine to Max Brenner! And to sweeten the deal, what if we told you that you can wine and dine your date at a Max Brenner restaurant on us? Luckily for you, we are doing just that!</p> Read more >

The Health Benefits Of Chocolate

<p>At Max Brenner, we understand that chocolate = happiness. And while the emotional benefits that come with chocolate indulgence are undeniable— sheer bliss, eyes rolling back in your head, uncontrollable utterances of “yum” and “oh my goodness”— chocolate also has an array of health benefits.</p> Read more >

Max Brenner Pops Up in the Winter Village at Bryant Park

<p><a href="http://maxbrenner.com/wp-blog/wp-content/uploads/2015/11/bryant-park.jpg"></a><br /> The leaves have changed their colors, the Halloween candy has been distributed, the weather is getting colder, and the <a href="http://wintervillage.org/" target="_blank">Bank of America Winter Village at Bryant Park</a> has officially opened! </p> Read more >

It&#8217;s FUDGE Season!

<p>Fudge, fudge, fudge, and more fudge. That’s the key word this season at Max Brenner.</p> Read more >