Hungry for Fashion: The story behind Max Brenner’s Signature Tins and Packaging

<p>When browsing any of our Chocolate Shops, you’ll notice that our packaging is … a little different than what you see for other chocolate retailers. Yes, we’re all about the chocolate but we’re also all about the fashion. Each of our products is designed carefully, like a piece in a runway show. Whether it’s an unusual color combination, curious pattern or intricate illustration, each one is designed to make you look twice and think, “I’ve never seen that before, and especially on a chocolate box.”<span id="more-283"></span></p> <p>So, who is the designer behind our chocolate collection? Our Chief Graphic Artist, Yonatan Factor, gives us a glimpse into his creative madness by revealing his top five favorite designs.</p> <p><b>Design 1: Cocoa Max – Organic Dark Chocolate Tablet</b></p> <p><b>Inspiration: </b>“The flavors of this tablet are simple, in the very best sense. I wanted to create a design that was clean and sophisticated, like the chocolate, but also confident so it reflected the bar’s greater purpose.”</p> <p><img class="aligncenter size-medium wp-image-287" alt="cocoa_max_chocolate_tablet_design" src="" width="275" height="300" /></p> <p><b>Design 2:  Max Brenner Retail Bag </b></p> <p><b>Inspiration: </b>“Walk near Union Square in New York City and you’ll see at least 40 people carrying one of our bags. I needed to create something that would draw your attention (we still have to sell chocolate) but also be timeless. I wanted our shopping bags to look like a fashion accessory, rather than just a thing you have to carry around.”</p> <p><img class="aligncenter size-medium wp-image-288" alt="max_brenner_shopping_bag_design" src="" width="300" height="193" /><b>Design 3: Spring 9-Piece Bonbon Box</b></p> <p><b>Inspiration: </b>“This is one of my favorite new designs so look out for it this Spring. To me, it’s beautiful and warm and reminds me of the opportunity of a new season &#8211; even if it’s still cold out.”</p> <p><img class="aligncenter size-medium wp-image-285" alt="2014_spring_bonbon_box_design" src="" width="233" height="300" /><b></b></p> <p><b>Design 4: 18-Piece Bonbon in Collectible Tin</b></p> <p><b>Inspiration: </b>“We’ve kept this piece in our product line for years because it’s simple but still says something. The design is rich and allows it to transcend the seasons and be gifted for any occasion.”</p> <p><img class="aligncenter size-medium wp-image-284" alt="18_bonbon_collectible_tin_design" src="" width="300" height="235" /><b>Design 5: Poster in Max Brenner’s Private Dining Area</b></p> <p><b>Inspiration: </b>“We needed a poster for our Chocolate Bars.  Since it’s of the first things a customer sees, it needs to really stand out. So, I created this. It’s provocative, aggressive (in the good sense of that word) and beautiful. Really, really beautiful.”</p> <p><img class="aligncenter size-medium wp-image-286" alt="bethesda_decorative_poster_design" src="" width="300" height="227" /></p> <p>&nbsp;</p> <p>&nbsp;</p>

Max Brenner Invites You to Share YOUR Chocolate Love Stories!

<p>As Max Brenner approaches our 20th Anniversary, we are taking a step back to reflect on all the chocolate magic that has transpired in our shops &amp; restaurants around the world. From our first retail location in 1996, to our first Max Brenner Chocolate Bar in 2000, to our recent celebration of World Chocolate Day 2016, our mission to share our chocolate love story has always been the guiding light.<br /> So, it only seemed natural when we received the following chocolate love story from a long time Max-o-holic, Bill, and his family. To start the celebration of our 20 year love story, we would love to share Bill’s chocolate love story.</p> Read more >

Handmade Charity: Max Brenner Shares More Than Just the Love of Chocolate

<p>Recently, to give back to our community, we hosted <a href="">Handmade Charity</a>’s first NYC event at Union Sq. Children got chocolate pizza tutorial from our Food and Beverage director, Jay Son as well as a candle making class.   They had an amazing and moving time, and were able to share the joy of life (and chocolate)</p> Read more >

World Chocolate Day 2016: #EatYourSelfie at Max Brenner Union Square

<p>Although every day is chocolate day at Max Brenner, this year on July 7th for World Chocolate Day we wanted to do something special to show our appreciation for all the chocolate love that we receive every day. To celebrate with a twist, we commissions artist Taylor Martin to create the first ever Max Brenner edible #EatYourSelfie chocolate portraits!</p> Read more >

Max Brenner&#8217;s Limited Time Menu

<p>Max Brenner’s Limited Time Menu<br /> Did someone say… summer? Yes, the warm weather is here and we’ve put together a special limited time menu for all our beautiful Max-o-holics. Come in and try our new seductive seasonal plates in our NYC, Boston and Philadelphia restaurant before it’s too late!</p> Read more >

How To Make Homemade Mac &#038; Cheese Tips + Recipe

<p>It’s no secret we’re known for our chocolate. But all Max Brenner aficionados know that our rich and mouthwatering savory dishes also bring all the boys (and girls) to the yard. Our Really-Cheesy Mac &amp; Cheese is definitely one of these meals.</p> Read more >

Introducing Max Brenner&#8217;s New Food and Beverage Director

<p>Meet Jay Son, Max Brenner’s new Food and Beverage Director. Jay is a transplant to NYC from Ann Arbor and, of course, a culinary rock star. He comes from years in the food and beverage industry with international kitchens Le Pain Quotidien, Sweetgreen, and Simit &amp; Smith.  We sat down with Jay to get to know him a bit better and see what inspires him these days.<a href=""></a></p> Read more >


<p>Wondering what you should get that special someone for Valentine’s Day? Chocolate is always a good option, so the obvious thing to do is to take your Valentine to Max Brenner! And to sweeten the deal, what if we told you that you can wine and dine your date at a Max Brenner restaurant on us? Luckily for you, we are doing just that!</p> Read more >

The Health Benefits Of Chocolate

<p>At Max Brenner, we understand that chocolate = happiness. And while the emotional benefits that come with chocolate indulgence are undeniable— sheer bliss, eyes rolling back in your head, uncontrollable utterances of “yum” and “oh my goodness”— chocolate also has an array of health benefits.</p> Read more >

Max Brenner Pops Up in the Winter Village at Bryant Park

<p><a href=""></a><br /> The leaves have changed their colors, the Halloween candy has been distributed, the weather is getting colder, and the <a href="" target="_blank">Bank of America Winter Village at Bryant Park</a> has officially opened! </p> Read more >

It&#8217;s FUDGE Season!

<p>Fudge, fudge, fudge, and more fudge. That’s the key word this season at Max Brenner.</p> Read more >