Hungry for Fashion: The story behind Max Brenner’s Signature Tins and Packaging

<p>When browsing any of our Chocolate Shops, you’ll notice that our packaging is … a little different than what you see for other chocolate retailers. Yes, we’re all about the chocolate but we’re also all about the fashion. Each of our products is designed carefully, like a piece in a runway show. Whether it’s an unusual color combination, curious pattern or intricate illustration, each one is designed to make you look twice and think, “I’ve never seen that before, and especially on a chocolate box.”<span id="more-283"></span></p> <p>So, who is the designer behind our chocolate collection? Our Chief Graphic Artist, Yonatan Factor, gives us a glimpse into his creative madness by revealing his top five favorite designs.</p> <p><b>Design 1: Cocoa Max – Organic Dark Chocolate Tablet</b></p> <p><b>Inspiration: </b>“The flavors of this tablet are simple, in the very best sense. I wanted to create a design that was clean and sophisticated, like the chocolate, but also confident so it reflected the bar’s greater purpose.”</p> <p><img class="aligncenter size-medium wp-image-287" alt="cocoa_max_chocolate_tablet_design" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2014/03/cocoa_max_chocolate_tablet_design-275x300.png" width="275" height="300" /></p> <p><b>Design 2:  Max Brenner Retail Bag </b></p> <p><b>Inspiration: </b>“Walk near Union Square in New York City and you’ll see at least 40 people carrying one of our bags. I needed to create something that would draw your attention (we still have to sell chocolate) but also be timeless. I wanted our shopping bags to look like a fashion accessory, rather than just a thing you have to carry around.”</p> <p><img class="aligncenter size-medium wp-image-288" alt="max_brenner_shopping_bag_design" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2014/03/max_brenner_shopping_bag_design-300x193.png" width="300" height="193" /><b>Design 3: Spring 9-Piece Bonbon Box</b></p> <p><b>Inspiration: </b>“This is one of my favorite new designs so look out for it this Spring. To me, it’s beautiful and warm and reminds me of the opportunity of a new season &#8211; even if it’s still cold out.”</p> <p><img class="aligncenter size-medium wp-image-285" alt="2014_spring_bonbon_box_design" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2014/03/2014_spring_bonbon_box_design-233x300.png" width="233" height="300" /><b></b></p> <p><b>Design 4: 18-Piece Bonbon in Collectible Tin</b></p> <p><b>Inspiration: </b>“We’ve kept this piece in our product line for years because it’s simple but still says something. The design is rich and allows it to transcend the seasons and be gifted for any occasion.”</p> <p><img class="aligncenter size-medium wp-image-284" alt="18_bonbon_collectible_tin_design" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2014/03/18_bonbon_collectible_tin_design-300x235.png" width="300" height="235" /><b>Design 5: Poster in Max Brenner’s Private Dining Area</b></p> <p><b>Inspiration: </b>“We needed a poster for our Chocolate Bars.  Since it’s of the first things a customer sees, it needs to really stand out. So, I created this. It’s provocative, aggressive (in the good sense of that word) and beautiful. Really, really beautiful.”</p> <p><img class="aligncenter size-medium wp-image-286" alt="bethesda_decorative_poster_design" src="http://maxbrenner.com/wp-blog/wp-content/uploads/2014/03/bethesda_decorative_poster_design-300x227.png" width="300" height="227" /></p> <p>&nbsp;</p> <p>&nbsp;</p>

A Sweet, Delectable Debut

<p>We have done it again! As you may already know, here at Max Brenner we are famous for our indulgent desserts and we’re very excited to debut our <a href="http://maxbrenner.com/" target="_blank">NEW dessert menu</a>. This menu features the most delectable desserts that are bound to make chocoholics everywhere drool. These new dishes truly define the dessert category and are shaping chocolate culture across the nation. Here’s a sneak peek at some of the newest dessert additions that are bound to make you swoon.</p> Read more >

Amazon to the Max!

<p>Chocoholics rejoice! You’ve asked and we’ve listened! We’re so excited to announce the launch of our new Amazon shop. No matter where you are in the U.S., we have your chocolate fix covered. With just a few clicks, you can now shop for all of your favorite Max Brenner Chocolate – anytime, anywhere.</p> Read more >

A Spring Fling You Won’t Regret

<p>You can feel it in the air – the birds are beginning to chirp and daylight is lasting a little bit longer. The inviting warmth of springtime is upon us! And what better way to celebrate this gentle, laid back season than with our NEW spring menu! From the tantalizing Nacho Skillet to a fun and delectable Doughnut Party – these are dishes (and experiences) you’ll fall for fast!</p> Read more >

Cold Weather, Warm Bellies

<p>Oh, winter. We’re all wishing for a swift end to these bitter cold months. Sure, the occasional snow dusting may be a pretty sight &#8211; but frigid temperatures and blizzard conditions are absolutely chilling. Enter: Comfort food. Cozying up and catching up with our loved ones over warm, hearty dishes is the perfect way to cope with the worst winter weather. </p> Read more >

Your New Year’s Resolution: Eat More Dark Chocolate!

<p>For the New Year, we have a sweet resolution for all of you chocoholics: eat more dark chocolate, anytime of the day, whenever you need it. Don’t skip chocolate as part of your new diet, but instead make it a part of your new diet.  Sounds easy enough, right?</p> Read more >

Max Brenner’s 20th Anniversary Celebration

<p>While the first 20 years at Max Brenner have been chocotastic we are so excited to be entering the next decade and celebrating our “platinum” anniversary. So how exactly did Max Brenner celebrate such a huge anniversary? </p> Read more >

Max Brenner Invites You to Share YOUR Chocolate Love Stories!

<p>As Max Brenner approaches our 20th Anniversary, we are taking a step back to reflect on all the chocolate magic that has transpired in our shops &amp; restaurants around the world. From our first retail location in 1996, to our first Max Brenner Chocolate Bar in 2000, to our recent celebration of World Chocolate Day 2016, our mission to share our chocolate love story has always been the guiding light.</p> Read more >

Handmade Charity: Max Brenner Shares More Than Just the Love of Chocolate

<p>Recently, to give back to our community, we hosted Handmade Charity’s first NYC event at Union Sq. Children got a chocolate pizza tutorial from our Food and Beverage director, Jay Son, as well as a candle making class.  They had an amazing and moving time, and were able to share the joy of life (and chocolate).</p> Read more >

World Chocolate Day 2016: #EatYourSelfie at Max Brenner Union Square

<p>Although every day is chocolate day at Max Brenner, this year on July 7th for World Chocolate Day we wanted to do something special to show our appreciation for all the chocolate love that we receive every day. To celebrate with a twist, we commissions artist Taylor Martin to create the first ever Max Brenner edible #EatYourSelfie chocolate portraits!</p> Read more >

Max Brenner&#8217;s Limited Time Menu

<p>Max Brenner’s Limited Time Menu<br /> Did someone say… summer? Yes, the warm weather is here and we’ve put together a special limited time menu for all our beautiful Max-o-holics. Come in and try our new seductive seasonal plates in our NYC, Boston and Philadelphia restaurant before it’s too late!</p> Read more >